Lose to Win Challenge

Lose to Win Challenge: Today, I take on a personal challenge to put a spotlight on Sudan and South Sudan; by eating only one meal a day until my goal is reached.

"The aim is to raise awareness and a financial goal of £150,000 to support South Sudanese and Sudanese refugees who have fled to neighbouring countries and to strengthen the life-saving work of GUA Africa, the charity I founded. This is my way of standing in solidarity with those who have no choice." - Emmanuel Jal

It’s a small act of solidarity with people who have endured immense loss—and a reminder of the sacrifices we can make to support a cause greater than ourselves.

What You Can Do: You don’t need great wealth to make a real difference. You only need willingness. Even small personal sacrifices can make a meaningful difference.

a) Take the "Lose to Win" Challenge. Give up something for one day/ one week/ one month. Calculate the value of the take away coffee/ dinner/ yoga class/ gym membership or night out that you miss and donate that amount. Then pass the challenge to three friends.

b) Give a one-time donation. Any amount helps move us toward the goal.

c) Raise awareness and speak up. Write to your government representatives. Awareness creates pressure, and pressure can create change.

Suffering becomes heavier when ignored.

But when people come together, struggle gains purpose—and purpose leads to change.

Join me. 

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The Situation in South Sudan & Sudan:

South Sudan is once again on the precipice of war, with eruptions of fierce conflict, outbreaks of deadly violence and more than 10 million people in need of humanitarian assistance. Once part of its northern neighbour, Sudan, the country is now being hit by the shockwaves of a region in turmoil.  Sudan itself has entered the third year of a brutal civil war, & the crisis across both nations has become one of the worst in the world, driving what is now the largest displacement emergency globally. Vast numbers of Sudanese refugees are fleeing into South Sudan, placing unprecedented pressure on an already fragile economy & heightening threats to the country’s own volatile security situation.

Our Founder, Emmanuel Jal, is a direct product of this unending crisis. Born in Sudan in the early 1980s, he was recruited as a child soldier at just eight years old & lived as a refugee until 2018. He is now an international peace activist, singer & one of the region's most prolific touring artists.

What your donations will do: The £150,000 we raise will directly support:

1. Food security & agricultural programs for refugees currently living in Ethiopia – helping families feed themselves sustainably rather than depend only on aid.

2. The construction of 3 libraries & children’s hubs in South Sudan, Uganda and Ethiopia

3. Strengthen GUA Africa’s existing programs in Kakuma refugee camp

4. Emergency food & medical supplies to support Sudan

5. Grants for Sudanese artists living in Nairobi