About us

The mission of People's Fundraising is to promote the effectiveness and efficiency of charities and social enterprises. We achieve our mission by providing a web platform that provides the tools charities and social enterprises use to engage with their supporters and develop lasting relationships.

People's Fundraising has a measurable social impact. We help create a stronger society and enhance the prosperity of local communities. If you like our work, why not join us!

The radical idea behind People's Fundraising is to provide both charities and charity supporters all tools within one single platform and to operate the platform as a not-for-profit service.

The CAF Giving Report 2017 [4] lists the top 10 ways in which charities engage with their supporters, with People's Fundraising supporting 9 out of 10. The result is that charities have more time to spend on their charity activities, as charities no longer have to spend time administering and integrating their tools as everything is within one platform.

As a not-for-profit service, any platform charges exclude a profit margin. The result is that more money is delivered to the intended charity and that donations and volunteering are increased. For example, a typical £30 donation would cost a charity £2.25 with for-profit Just Giving and only £0.70 with People's Fundraising.

Every charity or good cause that wishes to engage with supporters, in order to generate funds and volunteer placements. People's Fundraising supports registered and unregistered charities, CIOs, CICs, CVSs, schools, PTAs, PTFAs and other great causes.

A few statistics:

  • A typical £30 donation will cost a charity £2.25 using Just Giving, and only £0.70 using People's Fundraising .
  • A charity generating £40k through donations, events, raffles and memberships will receive over £7.5k more compared with for-profit platforms such as Just Giving and Eventbrite.
  • If 3000 charities enrolled with People's Fundraising, over £22.2 million would go to charity front line causes, year on year, compared with using for-profit platforms.

People's Fundraising is a programme of Golden Giving. Golden Giving is a charity and provides a donation and fundraising website. Golden Giving has been serving charities since 2008.

We envisage a future where core services are provided to charities, including donating, fundraising, tickets, memberships and raffles, with the highest levels of quality at the lowest cost. This vision enables charities do more and be more effective.